TaylorMade RSi Irons - The Launch
I was invited. This time for TaylorMade's latest irons. I have always been fascinated by TaylorMade's technology and speed of introducing new line of products. At the time of this launch I was already getting news of their new driver - the R15! Like the SLDR series, the R15 will have two sliding weights instead of one. A launch has to be exciting and create a buzz. With a grand booth for registration and props for entrances. Then usually with the media team and some pros. Plus some friendly banter. Here was yours truly with Jef Goh and his team from TaylorMade. The event was about to kick off. Normally a pro or a top amateur player as the main guest gets to demonstrate their shots to give you the wow factor. They are introducing the RSi irons in two different models. The RSi 1 here which is the friendlier version with a slightly larger club head and face. And the RSi 2 which is the model just before the Tour or pro version which they c...