Callaway ERC Soft Triple-Track
The ERC name has been used in Callaway Golf brand/model. It is actually short for Ely Reeves Callaway, the founder of Callaway. It was first used in their longest driver - the ERC and later also the irons. Callaway have been very much into golf balls and are now the second largest by a mile. The Callaway Chrome Soft was a huge success. Now they have introduced the ERC Soft which like the Chrome Soft were infused with Graphene. Graphene sells for $100 to $200 per gram and is super strong, even stronger than diamond. The inventors of graphene were Andre Geim and Konstantin Novoselov. They are also present in golf's graphite shaft such as the Aldila Synergy. This is one of the world's strongest and yet a very flexible material known to mankind. It is here to help the 3-piece ERC Soft to be of soft feel and yet strong and rigid to retain energy and deliver ball speed with a high launch and low spin. The added speciality of this ball is the "Triple Track Technology...